Panel Discussion on Social & Online Media Monetizing
Tonight, I attended a panel discussion about monetizing on social and online media. The event was sponsored by Ogilvy & Mather and the Black Ivy Alumni League. Industry professionals spoke on a variety of topics like Listening to your Consumer, Social Media as a Tool and Niche Communities, to name a few. They also named countless websites that every entrepreneur should be aware of like HootSuite.com, Google.com/alerts, etc.
Panelists included:
Jason Madhosingh - Director of Mobile & Online American Express
Maisha Walker – President of Message Medium, President of The Black Ivy Alumni League, Contributing Editor, Inc. Magazine
Kai D. Wright, VP, Digital, Porter Novelli
Nelly Yuspova, Founder of Digitalwoman.com and CTO Webgirls, International
All of the experts on the panel made excellent points. Maisha Walker pointed out how social media has given us tools we have never had before. She also urged the attentive group to know where their money is coming from. Jason Madhosingh suggested that business owners look into their followers via lists and profiles because getting to know them will help you better serve your customers needs. Below are some questions small business owners should asks themselves:
- What is your goal? Ultimately, how do you see your company making money?
- What techniques are you using to get business? Are those techniques working?
- Where are your clients coming from?
There were countless amounts of information distributed from the panel, however, closing remarks were left in the realm of assistance. They ended with, don’t attempt to do everything yourself, enlist helpers, albeit interns or volunteers. Let them do much of the legwork for you, but always have the final say. With that said, acknowledge when it’s time to spend money and get professional help, after all, it is your business.
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posted by Alice Benton @ 9:18 AM
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